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Showing posts from June, 2023

A Comprehensive Guide On Donor Database For Non-Profits

Donor database software plays a vital role for nonprofit organisations. It provides various benefits and allows you to keep track of your data. We will explore all the information you need to know about donor databases and also discuss some of the best donor databases for small nonprofits. If you wish to know what should be included in a donor database and the features of an ideal donor database software, stick with us until the end. What Is A Donor Database? A donor database is an accumulation of donor relationships, data, organisations or other entities contributing money, time, money, or other resources to a non-profit charity. The databases typically contain basic contact information, including address, name, phone number, and email address, along with specific donor data regarding the donor’s previous history of giving, like what amount they provide and how often. Contributions, projects or programs they’ve supported and any pertinent notes or remarks about their preferences o...

The Basics Of Google Analytics For Nonprofits

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  As a nonprofit marketer, you probably have a lot of questions about how to improve your organization’s digital presence. Due to the rapid emergence and evolution of new technologies, such as the rise of influencer marketing, the way that organizations operate has changed. Some of the key changes that have occurred include the shift from outbound marketing to inbound marketing. Many nonprofits have already gotten used to some of the traditional tactics, such as email marketing and blogging, but there are still many effective strategies that are not yet widely used. One of the most common platforms that non-profit organizations can use is Google Analytics. This free web analytics tool can help them analyze their website traffic. Although  Google Analytics  is only a part of a digital strategy, it can be very valuable for a nonprofit as it can help them identify areas of their operations that they can improve. With Google Analytics, you can easily analyze the data that you...