Fundraising Appeal Letter: How to Write a Fundraising Letter with Example

A fundraising appeal letter is a powerful tool for reaching out to potential donors and supporters. It helps communicate the urgency and importance of your cause and encourages recipients to contribute. Here’s how to write an effective fundraising letter:

1. Start with a Personal Greeting

Begin with a personalized greeting. Address the recipient by name if possible. Personalization helps establish a connection.

Example:
Dear [Name],

2. Introduce the Cause

In the opening paragraph, clearly explain the purpose of the letter. Introduce your organization and briefly describe the cause or project you are fundraising for.

Example:
I’m reaching out to you today on behalf of [Organization Name]. As you may know, we work to [explain your cause] and provide [specific benefits or services].

3. Explain the Need

Use the next section to explain why the cause is important. Highlight the challenges and the urgency of the situation. Share compelling statistics or personal stories that resonate with the reader.

Example:
Right now, we are facing a critical need. [Explain the issue]. We’ve seen firsthand the impact this has on [group of people/animals/etc.], and it’s clear that immediate action is required to make a difference.

4. Make the Ask

Clearly state the donation request. Be specific about how the recipient’s contribution will help and what it will fund. Include different giving options if possible (e.g., one-time donations, recurring gifts).

Example:
We are asking for your support to help us raise [amount]. With a gift of [suggested amount], you will help us [describe what the donation will achieve]. Every donation, no matter the size, brings us one step closer to our goal.

5. Provide the Donation Details

Make it easy for recipients to give. Provide clear instructions on how to donate, whether it’s online, by mail, or in person. Include your website link or a phone number for further questions.

Example:
Donating is simple! You can visit our website at [website link] to make a secure online donation. Alternatively, you can send a check to [organization’s address]. If you have any questions or need assistance, feel free to call us at [phone number].

6. Express Gratitude

Thank the recipient for their time and consideration. Let them know their support will make a real difference.

Example:
Thank you for considering our request and for being part of this important effort. Your generosity will directly help [specific impact]. We are truly grateful for your support.

7. Close with a Strong Sign-off

End with a warm and sincere sign-off, and include your name and contact information.

Example:
Sincerely,
[Your Name]
[Your Title]
[Organization Name]
[Contact Information]

Example of a Fundraising Appeal Letter:

Dear [Name],

I’m reaching out to you today on behalf of [Organization Name]. As you may know, we work tirelessly to provide essential healthcare services to low-income families. Currently, we are facing a critical shortage of medical supplies that are needed to help treat hundreds of children in our care.

This shortage is more pressing than ever. We’ve seen firsthand how the lack of basic medical supplies has affected our ability to provide care. Without your support, we won’t be able to continue delivering the vital services our community relies on.

We are asking for your support to help us raise $10,000 to purchase life-saving medical supplies. With a donation of just $50, you can provide a child with a month’s worth of medical care. Every donation, no matter the size, brings us closer to our goal.

Donating is simple! You can visit our website at [website link] to make a secure online donation. Alternatively, you can send a check to [organization’s address]. If you have any questions or need assistance, feel free to call us at [phone number].

Thank you for considering our request and for being part of this important effort. Your generosity will directly help us provide the care these children desperately need. We are truly grateful for your support.

Sincerely,
[Your Name]
[Your Title]
[Organization Name]
[Contact Information]